Applying for jobs can be a nerve-wracking experience, as competition is high and a step toward to your career goals hangs in the balance. My assumption was that all candidates shared this same trepidation, but research from 2014 has revealed that men are far less cautious than women in this regard and will tend to apply for a role if they meet around 60% of the job requirements, whereas women will only apply if they meet 100% of them.[i] Why does this disparity exist, and why aren’t more women applying for roles within their reach?
One argument is that the language used within job adverts themselves dissuades certain genders from applying. For example, women are more likely to be deterred by adverts requesting individuals able to ‘manage’ rather than ‘develop’ teams, whereas men tend to prefer jobs requesting ‘competitive’ rather than ‘supportive’ candidates. Words such as these, imbued with gender connotations, are surprisingly prevalent. The technology company, Textio carried out research in 2016 to flag gendered language and found that the average job advert contains twice as many ‘masculine’ phrases as ‘feminine’ ones.[ii] A similar study by recruitment services company, Total Jobs discovered that, within the 77,000 job adverts included in their study, 478,175 words carried gender bias; an average of six male-coded or female-coded words per advert.[iii] The use of gendered language can pose a significant problem, as it can signal to potential candidates that they don’t – and won’t – belong.
Simple alterations can make a huge difference. Atlassian, an Australian software company, hired 80% more women into technical roles within two years by changing the wording of its job adverts, demonstrating the extensive effect of language.[iv] Paying close attention to the language used will be critical for companies wanting to grow the size of their talent pool, as ZipRecruiter proved when it discovered that gender neutral adverts receive up to 42% more applications than more biased ones.[v]
And yet, there are some points of contention that arise when asking organisations to change their wording. Firstly, in some cases, specific words are necessary. For example, positions in investment banking demand a level of competition and fearlessness, and failing to include these elements in a job description may mean that a new employee is unprepared for the realities of the role. Secondly, changing the language in adverts does not attempt to address the underlying social issues concerning why certain characteristics are perceived as either masculine or feminine in the first place. Removing gendered words from job descriptions does not necessarily remove the biases associated with them. However, despite these concerns, crafting gender neutral job adverts is an expression of a firm’s commitment to inclusion; and this must be seen as a step in the right direction.
Some state that the 60%/100% disparity is not evidence of a language problem but of a “confidence gap” between men and women.[vi] They argue that women are less confident in their own abilities, whereas men are more self-assured and tend to take a more “cavalier” approach to applications.[vii] This may be true of certain individuals but it seems both unfair and unlikely to assume that all men and women fit this stereotype. In fact, researchers at the Harvard Business Review have dubbed the confidence gap a “myth”, suggesting that women are not deterred from job applications because they lack confidence but because they do not want to waste time and energy applying to a role they are not adequately equipped to perform.[viii] Which instead raises the question: why are men applying for jobs that they aren’t qualified for? And, do the men that start in these roles find themselves out of their depth? Maybe. Maybe not. Perhaps what this disparity actually shows is that more men have simply seen these job adverts for what they really are: wish lists.
A lack of female applicants signals the need for a wider change in how job adverts are understood.
Lengthy bullet-pointed lists of job requirements can trick applicants into thinking that each point is vital when, in reality, recruiters write lists of ideal attributes rather than strict, unyielding lists of absolute necessities. Limiting the number of words in your job adverts will make it far easier for candidates to realise that they meet the requirements, while also reducing the risk of including gendered language. As more people feel both able and inspired to apply, recruiters may find that individuals with transferrable skills can bring something unexpected to the organisation and take the role in a new and exciting direction. Furthermore, recent research on job descriptions has shown that providing people with a rigid list of tasks does not encourage them to push boundaries and innovate. Looser listings encourage opportunities for creativity and demonstrate that your organisation has space for people to be ambitious and to craft their own work and career path.[ix] Let all of your applicants feel 100% ready to take on a role they can help to shape.
To talk more about inclusion at work, drop me an email at firstname.lastname@example.org.
In his 1994 book, ‘The Age of Diminishing Expectations’ Nobel Prize-winning economist Paul Krugman, perspicaciously argued that ‘productivity isn’t everything, but in the long run it is almost everything’.[i] When one considers that productivity is perhaps the main driver in an economy’s ability to grow and therefore also the greatest predictor of the standard of living for a given person or group of people, it is difficult to disagree with Krugman’s contention.
In essence, productivity is defined as output per hour worked. In recent years, however, within the developed world productivity levels have been lagging. To elaborate, the recent ‘Skills and Employment Survey’ highlighted that in the UK, labour productivity has historically grown by around 2% per year since the 1970s, but since the 2008-2009 recession it has stagnated and has failed to climb back to its prerecession growth rate.[ii] This unprecedented and unexplained slump has become known as the ‘productivity puzzle’ and is an issue that has caused widespread concern amongst economists, business leaders and governments within the developed world.
As productivity levels continue to stagnate, organisations are implementing AI solutions which are reminiscent of Charlie Brooker’s superb dystopian TV show ‘Black Mirror’ to help boost productivity levels. Amazon, for example has recently patented a wristband that tracks the hand movements of warehouse workers and uses vibrations to nudge them into being more productive. Veriato, a software firm, is able to track and log every keystroke employees make on their computers in order to measure how dedicated they are to their role and the company.[iii] In Helsinki, a digital innovation consultancy named ‘Futurice’ has installed sensors that can track an employee’s every move in the office, even in the toilet.[iv] Such technologies fall under the remit of what experts call the internet of things (IoT). Employees report mixed feelings about these new technologies, with a Harvard Business Review study revealing an approximate 50/50 split between those who believe AI technology enhances productivity and those who either disagree or feel its impact is neutral.[v]
The appeal of using advanced AI from the organisation’s perspective is clear and, although surveillance at work is not a new concept (factory workers have long clocked in and out), the scale to which certain AI technologies can now be used to monitor the productivity of the workforce is leading some commentators to suggest they are bordering on Orwellian. This inevitably raises acute philosophical questions about the ethical underpinnings of applied AI in the workplace. Indeed, just how far are organisations willing to go in the pursuit of productivity? Finding the balance between safeguarding basic privacy, workers’ rights and enhanced productivity will raise some moral dilemmas for organisations, and will no doubt become central to AI discourse in the coming years.
Finding this equilibrium will not be an easy task for organisations. A recent RSA report on the ethics of AI suggests there is a public perception that we may be surrendering too much power to AI technology.[vi] One thorny issue is that existing ethical frameworks are often incompatible with the world of technology. Science has attempted to develop ethical frameworks before – from Asimov’s Three Laws for Robots to Nick Bostrom’s work on ethics. Adhering to these frameworks can be problematic, as humans often find it difficult to develop virtues for their own conduct, let alone build relevant virtues into new technologies.[vii] The debate around ethical AI must also consider how certain workers are better equipped than others to prevent employers going too far. For example, those with a specialist, in demand skill-set stand a greater chance of resisting any unethical implementation of AI, whereas those in insecure forms of employment such as zero-hours contract workers in low-wage industries, have considerably less leverage.
In the current economic climate, solving the productivity puzzle is an alluring prize for organisations. However, if organisations wish to solve it using certain AI, it must be conscientiously executed with a strong injection of humanity to help ensure workers can retain a sense of dignity in their work during this period of accelerated and uncertain change.
[i] Krugman, P. (1994) The Age of Diminishing Expectations. Cambridge, MIT Press
[iii] The Economist (2018) AI in the Workplace
[iv] Burke, C (2016) In offices of the future, sensors may track your every move – even in the bathroom (The Guardian)
[vi] Balaram, B (2018) The Ethics of Ceding More Power To Machines (RSA)
[vii] Dalmia, V. Sharma, K. (2018) The Moral Dilemmas of the Fourth Industrial Revolution (World Economic Forum)
by Anna Gurun, Research Manager.
How many times have you wished that there were more hours in the day? At our recent Masterclass, we explored how organisations can work with their employees to build a narrative on the future of work, and discussions on time as a resource particularly resonated with our members. Time is both a construct that contextualises our lives, and a resource that impacts the decisions we make for how to spend or save it, and therefore our happiness and well-being. So how can organisations rethink time to help improve the happiness and productivity of their employees? Here are two questions that will help you think about this in the context of your company:
- Do we really know how we spend our time?
For many professionals working in high-pressure jobs, time is status. The busier you are the more important you are. In fact, people often overestimate the number of hours they work, remembering their busiest week as typical. One study found that people estimating 75 plus hour work weeks were off, on average, by about 25 hours. To enable people to accurately assess how they are investing their time, organisations can consider new tools such as time-tracking apps that run in the background of computer operating systems. This replaces perceptions with data and could enable people to cut out activities that are taking time but adding little value. Better still, assessing an organisation’s culture to ensure that presenteeism is not an indicator of status will help people make effective decisions about when to work and for how long. This starts with leaders and line managers role modelling healthy work hours.
- Are we balancing our time horizons?
In addition to misunderstanding how we spend our time, we also make rigid divisions between the present/short-term and the future/long-term, with significant implications for decision making. A focus on the short-term can be constricting, with employees much less likely to invest in activities with delayed payoffs, such as learning. When people think short-term, they tend to view time as a scare resource and are more likely to make trade-offs, thinking about whether they should do something. Viewing the future as abstract, they put off decisions that could be beneficial in the longer term, like saving or learning. This is a problem for organisations, particularly those going through change and therefore requiring people to learn new skills and adapt behaviours. Research from the University of Stanford proposes that organisations take an elevated view of time. This involves viewing all units of time as equal. In this mosaic view of time, a day is like any other day, not more important because of its proximity to your present. This zoomed out perspective forces people to consider now and later, making the future less abstract and pulling potential opportunities into the present. 
Time is a key organisational resource, and to support employees in investing in their future learning and saving, companies must rethink time, starting with taking an elevated view.
Perhaps begin by asking yourself the questions above: ‘How accurately do I understand how I use my time? And, what is my default time orientation – short term or longer term?’ Then consider this in the context of your team. It may be the key to freeing up the most precious resource we have as individuals and organisations.
For more information contact email@example.com
 Yanofsky, D. (Oct 18, 2012), ‘Study: People claiming to work more than 70 hours a Week are totally lying, probably’, The Atlantic
 Mogilner, C. Hershfiel, H.E and Aaker, J. (2018) ‘Rethinking Time – Implications for well-being’ Consumer Pscyhology Review 1-41, 53
I’m constantly struck by the cross-disciplinary learning that business can take from the arts. At our Masterclasses for the Future of Work Research Consortium, two of our most popular external speakers have been Kasper Holten and Farooq Chaudhry, formerly director of opera at the Royal Opera House and producer for English National Ballet respectively. They weren’t just popular with our audience of senior HR execs because they were something a bit different. They were popular for the meaningful and actionable takeaways they provided about leadership, discipline and innovative thinking.
This got me thinking about the lessons I’ve learned from a lifelong passion of mine, ballet. Whether watching the prima ballerinas at Sadler’s Wells and Covent Garden, or sweating away at my own amateur ballet practice, here’s what I try to bring to the workplace from this disciplined art form:
Routine breeds excellence
Ballet is the living and breathing embodiment of the old adage ‘practice makes perfect’. Dancers pirouette their way to around a 100,000 hours of practice before they can even begin their professional careers. This impressive number of hours is made up of the same exercises year in-year out eventually culminating in exquisite, seemingly effortless performances. And it’s not a huge leap to apply this to business. In terms of a process or delivery style, routine practice enables us to deliver more, faster and with increased confidence.
Prioritise your time management
A good friend of mine went to ballet school, and at the age of eleven was skilfully juggling school work and punishing practice schedules, all the while maintaining a positive mindset. This ability to prioritise and manage your time alongside your positivity is crucial in our workplaces today. I see clients balancing increased workloads with less discretionary time, while being expected simultaneously to produce creative thought. This means they have to balance their focus on both hard and soft skills.
Strive for positivity and build resilience
In terms of knocks to confidence and the need to survive tough feedback, ballet is an undeniably punishing career. Even the likes of Darcey Bussell of Royal Ballet fame and Carlos Acosta, who’s meteoric rise to excellence has been well-documented, have suffered failed auditions and crippling injuries. It amazes me then to see dancers dart through the air as though they don’t have a care in the world. This is something I try to apply at work. Even with the most well-practiced routines and brilliantly prioritised schedule, we will experience times that test us. Remembering these are just moments on the much bigger picture of our careers will help us build a positive mindset and maintain resilience.
To learn about other cross-disciplinary learnings we can apply in business, contact firstname.lastname@example.org