In today’s changing workplace, the rise of freelancing, remote working, and virtual teams means many organisations are grappling with how to generate a shared culture. This is no easy task, and here at the Hot Spots Movement, we’ve been looking for new sources of inspiration on how companies can address this challenge.
One particularly interesting insight comes from a field that few of us would associate with organisational culture: social movement theory. This was the focus of my PhD and, at first glance, the two may seem strange bedfellows. But on closer inspection, this field reveals important lessons for companies on how to build what is known as ‘collective identity’.
Collective identity describes a sense of self that goes beyond the individual, placing the desire of a group above your own.[i] Many sociologists have pointed to it as an explanation of why unstructured or informally organised social movements, like the LGBT liberation or anti-nuclear movements were created.[ii] In these movements, a strong, shared identity was compelling enough to bind diverse, disparate groups of people into achieving a shared goal.
Likewise, collective identity is powerful in the organisational context too. Research has shown that when a person starts to identify collectively, there is a shift in their goals, and that even ‘selfish’ individuals become cooperative when they identify with a group.[iii] In addition, when people in a work setting have a strong sense of group identity, morale and productivity rise.[iv]
So, how can you go about creating a collective identity in your team or organisation? Here are three steps to get you started:
- Create A Clear Narrative: Whether it be the women’s, LGBT or environmental movement, what binds individuals in social movements is the feeling that they are part of a broader ‘whole’. For organisations, describing what the company as a collective has achieved in the past, or common values and shared characteristics required to be ‘part’ of the collective can replicate this.[v] An example can be seen in John Lewis Partnership, which places the views of their founder on co-ownership as a core part of their organisational and brand identity, ensuring that their employees feel connected to a shared past and mutual beliefs.[vi]
- Create Common Goals: Social movements are bound together by a shared desire for change, and similarly, identifying a common goal across departments can be powerful in ensuring people feel a shared identity, and don’t revert to identity by function.[vii] We saw this in action in a recent crowdsourcing project we ran with an Irish bank. The Bank invited their 11,000 employees from across divisions and departments to collectively craft five brand values they could all identify with. This provided an opportunity for the employees to work on a shared goal, resulting in a feeling of communal achievement.
- Create Opportunities for Co–Creation: Collective identity in social movements is solidified through actions, whether that be attending meetings or organising protests. For companies, creating shared tasks, which require discussion across the group, can help ensure that employees feel a united identity. For example, our Jam platform allows organisations to build on the power of their teams through crowdsourcing, empowering employees to solve problems together, and creating a shared purpose and engagement in the process.
So, next time you feel your team is not clicking, perhaps draw inspiration from social movements, and focus on building collective identity.
To find out more about our work on identity and culture, contact email@example.com
[i] Flesher Fominaya, C. (2010). Collective Identity in Social Movements: Central Concepts and Debates. Sociology Compass 4/6, 393-404. Retrieved from https://pdfs.semanticscholar.org/64c8/328c26d1819142d8ea6348db1b61ce475a1f.pdf
[ii] Melucci, A. The Process of Collective Identity. Johnston, H. and Klandermans, B. Social Movements and Culture (University of Minnesota Press, 1995).
[iii] Van Bavel J. and Packer, D. (December 27 2016). The Problem with Rewarding Individual Performers. Retrieved from https://hbr.org/2016/12/the-problem-with-rewarding-individual-performers
[v] Seaman Jr., J.T and Smith, G.D. (December 2012). Your Company’s History as a Leadership Tool. Retrieved from https://hbr.org/2012/12/your-companys-history-as-a-leadership-tool
“Unfortunately no one can be told what the Matrix is. You have to see it yourself.” – Morpheus, The Matrix
The Matrix trilogy, Minority Report or James Cameron’s Avatar – these are only some of the films that used to blow my mind as a child. I found it absolutely amazing how much good CGI improves viewer experience, and could not wait to see those things in real life. I only had to wait until our Employability and Learning Masterclass to find out where virtual reality (VR) stands today, and to see how organisations can benefit from it on a day-to-day basis.
At the Masterclass, we saw some examples of using VR in medical training and engineering – so companies are already reaping the benefits of VR. First I tried the immersive VR consisting of a mask and two handheld controllers. Second was the Hololens, which is a strange blend between a motorcycle helmet and safety goggles you would normally find in labs.
When wearing the VR kit, I was standing in a factory next to a conveyor belt, picking up and boxing a selection of products. It was a training programme that had a competitive element to it as I was in the factory with another worker.
As this was my first VR experience, I was not sure what to expect. Needless to say that wearing the VR kit needs some adjustments, but overall I got the hang of it in a few minutes. I was surprised how much wearing a mask and holding two controllers can deceive my senses. My brain was tricked into thinking I’m in that factory. Even if I knew I was in a room with no furniture around me, I still navigated around the objects in the VR environment as if they were real.
The Hololens experience felt more tangible and realistic. I was able to see my own hands as well as the physical space around me. The mind-blowing feature was the floating aircraft engine in the middle of the room. I could walk around it, look at it from different angles, and the most exciting feature was when I was told I could disassemble it using my hands, without controllers. The gestures are very similar to using a smartphone or a tablet, you if you own either of those things, you will have no problems using the Hololens.
Of course there are rough edges here and there, and the current scalability of VR is debatable, but considering that this is the dawn of this technology, the improvement since the Google Glass is staggering. So how far are we from VR augmenting, disrupting and transforming our offices? Will VR have a major impact on collaboration? Could we use the technology to quickly assemble creative teams whose members are scattered around the planet? Could VR enhance working from home?
Whatever the answers might be to these questions, we will soon find out how VR can push the boundaries of human productivity, creativity and possibilities.
For all the hullaballoo about diversity, what do we know about it and is it needed? Let’s start by exploring some facts about the case for diversity:
In the UK, the Women and Work Commission found that better use of women’s skills in work could be worth between £15 – 23bn for the economy each year.
The spending power of people over 65 i.e. the grey pound is set to hit the £100bn mark.
Recent surveys in the USA show that 70% of all consumer spending is made by women.
It is expected that ethnic minority spending power will soon top £300bn.
Despite clear evidence that diversity is especially crucial in today’s global marketplace, businesses are still very slow and sometimes reluctant to embrace this change. This is because diversity as a concept sounds simple in theory, however in practice it is rather difficult. The first challenge is the heavily entrenched and archaic recruitment processes/graduate schemes in most organisations. For example, a recent article in The Guardian reports that the UK’s top professions are terribly skewed towards privately educated people compared to the general profile of the UK population.
Furthermore, when we generally speak about the positive impact of diversity we assume that everyone gets on or will get on. This is simply not true as workplaces today are riddled with biases. Bias in today’s workplace is largely implicit, making it ambiguous and often very difficult to prove. One of the common misconceptions about biases is that only the so-called ‘majority’ population holds them. In fact, members of any group are capable of holding stereotypes about particular categories of people. Unconscious behavior is not just individual; it influences organisational culture as well. Unconscious organisational patterns exert an enormous influence over organisational decisions, choices and behaviours. These deep-seated company characteristics are often the reason that despite our best conscious efforts, the ‘organisational unconscious’ perpetuates the status quo and keeps old patterns and norms firmly rooted.
Finally, most organisations tend to think of diversity in terms of the ‘visible differences’ between people, such as gender, age and race. Diversity is about these differences, but this narrow focus ultimately falls short of what it really means. For diversity to deliver on its promise, organisations should harness a more powerful and nuanced kind of diversity: diversity of thought. This broader view is encapsulated by the idea that different perspectives and heuristics are the real point of difference, rather than our visible differences.
In spite of these dreary facts, there are glimmers of hope as some companies are beginning to realise the potential for diversity and what it means for creativity, productivity and innovation. For example, companies like Gen Mills, HP Inc. and Verizon have demanded their Ad Agencies to shed the “mad men like reputation” and recruit a more diverse workforce. In fact, back in August, Gen Mills insisted on its Ad Agency’s’ creative departments to be staffed with 50% women and 20% blacks. Similarly, John Lewis recently promoted Paula Nickolds to the role of MD – the first female MD in its 152 year history.
It is time to make diversity a top priority and the businesses that fail to see the importance of this, according to Sahar Andrade, ’might find themselves unable to attract and retain the kinds of customers, employees, and business partners that constitute our changing world in 5 to 10 years’.
We live in an increasingly globalised and interconnected world. The workforce is becoming more contingent, so it is inevitable that at some point in your career you will have to manage a virtual team. This is something we have become increasingly adept at, here at Hot Spots Movement, through our Jams. These are facilitated online conversations, for multinational organisations, providing them with insights to take on business challenges.
During these Jams, we work with a virtual team of facilitators. As the team is scattered around the planet we rarely get the opportunity to meet everyone in person. However, our facilitators play a major role in the success of our Jams. So how do we make sure everyone performs at their best in our team? Here are three recommendations based on our experience.
Prepare your team before the project
Our facilitators’ primary role is to create an engaging environment in which people are confident to express their views, share their ideas and collaborate with their colleagues from around the world. When a Jam goes live, we receive hundreds of comments in a couple of hours and our facilitators need to analyse and follow up on the content of each comment. This requires maximum focus and minimum distraction, otherwise the golden nuggets of insights might be missed.
To prepare facilitators for this role, we provide them with all the relevant information at least four weeks in advance. We also deliver that information in a number of formats – including briefing documents and calls – to accommodate different learning preferences.
So, tip number one is to start the preparation early and let your team stay focused. Even though it is inevitable that new information will pop up and you need to communicate this to your team, they will need to take in less.
Identify the best means of communication for your purpose
If you have friends in another country, you know that frequent communication is key to keep in touch with them. It’s the same with work: we need to ensure that we have enough touch points with our virtual teams to ensure coordination and to minimise isolation.
When there is a break between Jams, we send around an email or set up a quick call to find out what facilitators are up to – we take a personal interest in who they are outside of their role on the Jam. We also ensure that they are in the loop with what we are working on and when they can expect the next Jam. During these breaks emails and calls work well, but during Jams they are slow, and can be distracting. For real-time coordination on project work we use a designated chat room. This chat room is both our office and kitchen during the Jam: there is space for instructions as well as casual chats. After all, chats in the kitchen are a good way of getting to know your team members.
When setting up your virtual team, identify the most effective means of communication for each point in the project or team lifecycle. Bear in mind that you will need a different communication channel depending on the nature of the task – chat rooms are ideal for real-time collaboration, while static means such as emails are a great way of checking in during quieter times. Not only will this keep your team together between projects, but it will also enable bonding.
Analyse the project and the process
Our facilitators appreciate the opportunity to give real-time, open and honest feedback to us about what’s working and what could be better. We love this. It signals that they are invested in the project and feel part of the team.
One of the key moments when we hear this feedback is during the night shifts when Jams are running. These tend to be slightly quieter sessions and the online chat room gives us a great opportunity to chat to our facilitators. We talk about how they feel about the atmosphere of the Jam and which topics participants prefer. We also exchange tricks and tips on how we could improve the briefing process and how to improve task-based work. Similarly, our facilitators feel comfortable reaching out to discuss how we feel about their performance. Whether they want to do this in the group chat or in private, it’s up to them. We do this real-time when the experience is still fresh.
When your team is together, that is your best opportunity to dissect the project and find out what works, what needs improvement, and what you need to drop.
It’s interesting to see that the three points above also apply to teams that share the same physical location. The difference is that the virtual world amplifies flaws in the processes of preparation, communication and evaluation.
So what are the three things you need to think about as a manager? First, are you preparing your team well in advance of the project? Do you take a moment to identify the most effective and efficient means of communication for a given task or message? And, do you take the time to exchange constructive feedback throughout the project, as well as reflecting at the end?
If you would like to find out more about managing teams in general, please have a look at my previous blog here. If you’re wondering how you could benefit from employee voice within your team or organisation, take a look at our Employee Voice white paper.
By Sarah Elsing, researcher, Hot Spots Movement
Employee Voice is often linked to employee engagement. While employee surveys are used to assess employees’ levels of engagement, Employee Voice can be understood not only as a way of assessing people’s engagement levels but also as one way of enabling this engagement. It also reaches far beyond the realm of employee engagement. A two-way conversation with employees can help boost staff morale and productivity but it can also be useful in the problem-solving process, create innovation, and help an organisation’s leadership renegotiate the deal with its changing workforce.
Despite these wide-ranging uses and benefits, Employee Voice mechanisms are still most often applied in a reactive manner. Only when staff morale or productivity are already low do organisations start engaging their employees in a conversation. When this is the case, they often focus on understanding what is causing the problem rather than allowing employees to voice their ideas on how to improve the situation. As a large, diverse group of problem-solvers and innovators, employees remain largely untapped. At Hot Spots Movement, we therefore find that the best Employee Voice tools allow their participants to move from a reactive, negative and reflective state of mind to a more proactive, constructive and future-oriented conversation.
If you would like to find out more about Employee Voice and how it can work for you, simply leave your details on our contact form using the keyword ‘Employee Voice’. Our white paper on Employee Voice draws on the latest insights from our client-based research and provides best practice tips on how to make it work particularly in an era of digitalisation.
Over the last couple of years, I’ve been learning the art of Improv. For those of you who have never experienced such joy, Improv is a form of completely unscripted theatre or comedy, where a group of fully-grown adults create a story, characters and some kind of plot completely in the moment. As we walk onto the stage we have no idea who our character will be, where the scene is, or what the relationship is that we have with each other And yet, somehow it works. Somehow, we create something that is coherent, makes sense and sometimes – just sometimes – is hilariously funny.
Now, if this were a team in an organisation, we would consider it doomed to fail: No goals, no clarity on team roles, no accountability – no chance. But in this domain it succeeds. It got me thinking about what it is that makes it possible for Improv to… well, just work really, and what that could then teach us about creating successful teams in organisations. It all starts with three simple rules that allow everything else to follow freely:
#1 Listen to offers
The first time I got on stage to do an Improv scene my mind was screaming to me: “Say something. Anything. For the love of God fill the silence!” The result: disaster and a very public way to learn the hidden beauty of staying quiet and listening. And so comes the first rule: listen to what others are offering. The only way that something unscripted can work is if you are truly listening to all the cues your team are sending you about where you are in the scene, who your character is to them, and what the hell’s going on. Likewise, they need to be listening out for every possible piece of information from you so that you can all create something together.
There are many parallels here to what we see happening in teams. I can recall so many meetings in which it’s seemed like we’re all working off a different script. And why? Because that’s exactly what we were doing. We were armed with our own individual scripts about what we wanted to achieve, our foregone conclusions about the matter, ready to force that on others whether consciously or without even realizing that’s what we were doing. Next time you’re in a meeting with your team, try leaving the script behind. Make a conscious effort to focus and hear every ‘offer’ made by the other person. Every sentence, every word.
#2 Accept offers
The most awkward moments in Improv are when one actor makes an ‘offer’ in terms of what’s going on in the scene, for example: “Hey, great to bump into you. We always seem to see each other at this same park” only for their fellow actor to reject that offer and instead pursue their own agenda: “This isn’t a park it’s a school classroom, what were you thinking?” There’s really nowhere good to go from that point. It’s a clear rejection and now you are both completely lost somewhere in a… school parkroom? Or a park school class? Huh? When this happens in Improv it’s painfully visible and the chaos that ensues is immediate.
Once again, having learned this the hard way in performances, I’ve become particularly aware of it in other realms of life and work. How often do we listen to someone’s idea (offer) only to reject it, either subtly by moving the conversation back to our own brilliant idea, or by outright declaring it impossible due to a set of constraints reeled out too quickly to be a true response to what we’ve just heard?
I think the reason we find this so hard is because it requires us to be vulnerable. In a scene, if I accept someone else’s offer in terms of where we are or what our relationship is, then I have to put more thought and energy into responding than if I were to simply shut it down and force my own idea – inevitably one I’m more comfortable with. It’s unknown territory and I can’t guarantee I’ll sail through it. Likewise, exploring someone else’s way of thinking at work means letting go of our reassuringly familiar reality to step into theirs. It’s uncomfortable. As a leader, you may feel you need to add value by having the vision and providing clarity of output. You may feel that if you’re not driving the meeting or the project, then you’re not doing you role as a leader. However, the two are of not mutually exclusive at all.
Next time you feel yourself inclined to say no to an idea – to reject someone’s offer – perhaps take a moment. Acknowledge that it feels a bit uncomfortable and then stick with it. It may be that the discomfort lasts only a few moments and is the path to something you never thought possible.
#3 Make other people look good
Every so often, I’ll be in a scene and see an opportunity to throw in a line so witty it’s sure to have the crowd thinking, ‘God she’s hilarious’. And every time I’ve given into the temptation it’s resulted in a soul-destroying awkward pause. Now, while this is no doubt useful feedback about the quality of my jokes, it’s also a fairly unanimous experience in Improv. Why? Because Improv is about teams, not stand up comics, and any attempt to elevate yourself over and above your fellow Improvisers just destroys whatever it is you were creating together.
And so comes the third rule: make others look good. The logic is pretty simple when you think about it: if everyone does it, then everyone ends up looking good. Lovely. So what happens if we take this approach in our teams? If we all go in agreeing that our role is to make our team members look good rather than being our individual best?
This doesn’t mean that individual performance is completely negated, but that in an environment in which no one superstar (or stand up comic genius) is sufficient to succeed, we all embrace working together. We all help amplify the performance of others and bask in the great feeling that comes with knowing that they will do the same for us. This is how we can unleash additional value, enabling others else to shine and then building on that ‘greatness’.
These rules are pretty simple. But what resonated with me was how incredibly important they are in any successful collaboration – whether it be a friendship, a relationship, a project team or maybe even an Improv group. And that they are mutually reinforcing. Follow one of the rules avidly and you’re sure to find yourself deploying the other two: really listen to the other person in your team and you will find yourself immediately more likely to accept their offer and help them look good.
In increasingly unpredictable and unscripted worlds, perhaps now is the time to truly embrace improvisation.
Despite all the talk about the strength of peer networks and the new technological utopia in which increased connectivity yields instant equality, power is still often a zero-sum game. In fact, getting organisations to do away with hierarchies is proving to be next to impossible. Notwithstanding the rich example provided by Morning Star and millions of books that call for employee empowerment, shared power arrangements remain extremely rare. On the other hand, for all its enemies, hierarchy is amazingly resilient.
Why do hierarchies persist? In 1832, as Charles Darwin travelled through Tierra del Fuego on the southernmost tip of South America, he came across a series of native tribes whose living conditions he described as ‘‘wretched.’’ He blamed their conditions directly on lack of power structures: ‘‘The perfect equality among the individuals composing the Fuegian tribes must for a long time retard their civilization. In Tierra del Fuego, until some chief shall arise with power sufficient to secure any acquired advantage, it seems scarcely possible that the political state of the country can be improved.”[i] Since he made that assertion over 180 years ago, numerous social scientists have similarly argued that hierarchies are necessary. In fact, many theorists have even argued that hierarchies are inevitable as they stem from our evolutionary roots. In other words, if different forms of organisation were more beneficial, groups would have successfully adopted them long ago.[ii]
Hierarchy has evolved to be the most dominant form of social organisation because it works. All those structures and roles serve a purpose. At its most basic level, the invisible hand of hierarchy helps people know who does what, when and how, and promotes efficient interactions by setting clear expectations and role clarity. Hierarchy also offers purely psychological benefits. Research indicates that perceptions of our rank and status in hierarchies are extremely important to us. In his book The Status Syndrome, Michael Marmot details how closely status is aligned with longevity and good health. Status even surpasses education and income, two factors that usually determine how healthy an individual can be throughout their life. An indicator of this is when Zappos gave the choice of embracing holacracy or taking a buyout, almost 210 of its 1,500 employees took redundancy rather than relinquish their hard-won management rank and the status that accompanies it.[iii]
Whilst it seems hierarchies are inevitable and here to stay, there is no doubt that they can sometimes be dysfunctional. The way forward therefore, is to reap the benefits of hierarchy while at the same time mitigating its negatives. At our recent Future of Work (FoW) Masterclass on Power and Leadership, we asked our participants the following four key questions in order to help them assess and future-proof their organisations’ power structures:
Does power inhibit voice? The vast literature on voice has underscored the reluctance of employees lower in hierarchy to communicate with their bosses. Laboratory research on groups also illustrates a similar pattern; participants temporarily assigned a low-power position tend to voice their opinions less, even though the hierarchy was just constructed moments before. How does your organisation create a psychologically safe environment for all employees to voice their opinions and ideas?
Does power have legitimacy? To ensure legitimacy of power, formal rank and competency must always align. However, people have been shown to rise to power for reasons other than competence. For example, research indicates that we are more likely to select leaders according to their sex, age and physical attractiveness than competence. In this context, it is interesting to note that there are fewer S&P 1500 companies led by women than S&P 1500 companies led by men named John. And John is more successful if he has a deep voice, a large signature and superior golf game.[iv] How does your organisation ensure that power has legitimacy?
How do leaders cope with power? Hierarchies will harm collective success when the possession of power induces leaders to be disinhibited and less sensitive to others’ needs. A significant body of empirical research demonstrates that there is a little bit of ‘Trump’ in all powerful people. In other words, powerful people are more inclined to be rude, to lie and cheat.[v] How does your organisation help leaders to cope with this dark side of power?
What is the effect on the powerless? Profound insights from neuroscience have brought to attention the multi-dimensional effect of powerlessness on employees. For example, lack of power has been shown to have negative consequences on employee well-being, motivation and even cognition. These findings should not really surprise you. Not being able to control your environment produces feelings of helplessness and stress, and study after study has documented that stress can harm your health and well-being. How does your organisation give employees opportunities to feel powerful, so that they do not suffer the consequences associated with powerlessness?
By understanding and answering these questions, organisations can create hierarchies that lead to victory with the fewest causalities along the way. The key lesson is that the future of power lies in making peace with hierarchies and learning how to empower employees without dismantling power structures.
[i] Darwin, C. (1906). The voyage of the Beagle (No. 104). JM Dent & sons.
[ii] Anderson, C., & Brown, C. E. (2010). The functions and dysfunctions of hierarchy. Research in organisational behavior, 30, 55-89.
[iii] Monarth, H. (2014). A company without job titles will still have hierarchies. Harvard Business Review.
[iv] Sebenius, A. (2016). CEOs Behaving Badly. The Atlantic