10 Facts About Our Head of Insight & Forecasting, Emma Birchall.

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Kicking off the celebrations for our 10th anniversary this October, here are 10 interesting facts about our Head of Insights and Forecasting, Emma Birchall.

  1. When did you join Hot Spots Movement?

I joined back in 2013 when we were a small team predominantly delivering the Consortium. It was a lively and creative atmosphere and, while so much has changed since then, that great ethos remains.

  1. What is your role at Hot Spots Movement?

I work across research and consulting, which is a great place to be. I look at the latest trends, identify good practice case studies, and shape the research agenda for our FoW themes. I then help our clients to craft their own future of work based on our insights, and solve complex challenges around talent and engagement. I also speak and conferences and in-company events, which I really enjoy – it’s such a great way to see people instantly react to the future of work content.

  1. What has been the most interesting project to work on?

I have worked on so many interesting projects since I joined. A few highlights for me have been the Banker of the Future research – it was fascinating to have a deep dive into one particular industry. I also really enjoy every Jam project we run – companies learn so much by tapping into their wider employee base.

  1. Which clients do you work with?

I work with lots of clients, ranging from banks to energy companies to consulting firms. I enjoy the diversity of the industries and their geographies.

  1. What has been your favourite piece of research to work on, or your favourite Masterclass?

I ran the research for the Talent Innovation theme, which looked at how technology is changing what it is that humans need to bring to work. We were one of the first companies to tap into this so it was great to be at the leading edge.

  1. What is your favourite part of your role at Hot Spots Movement?

My favourite part of my role is being with clients, figuring out complex issues and seeing our research applied within organisations. This tends to be a workshop, speaking engagement or consulting project.

  1. What has been your favourite place to travel to with Hot Spots Movement?

I loved visiting Japan – it was such an interesting trip. Amazing culture, incredible food, and such a warm welcome from our FoW members there.

  1. What is the best book that you have read in the last year?

Peter Theil, Zero to One – it is aimed at start-ups but has great tips for reinventing organisations in the face of change. I liked that it was eminently practical.

  1. What does no one know about you?

I love improvisational theatre and performing outside of work. It is great to be silly and completely free for a few hours a week. It also helps me remove the filters that we all place on our thinking, which I think helps with the research.

  1. What one thing do you think will define your future of work?

I think I’ll have multiple careers over my life time. Perhaps improvisational theatre will take off one day – who knows!

To find out more or to speak to Emma about her ongoing work, including her Inclusion and Diversity programme for organisations, contact emma@hotspotsmovement.com.

Keep an eye out for next week’s 10 facts on our Chief Operating Officer, Tina Schneidermann!

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