Three Perspectives on Dealing With Generational Diversity

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Tina Schneidermann - Portrait 03 by LK - CONTRASTBy Tina Schneidermann, COO, The Hot Spots Movement

A theme which many academics – including the Hot Spots Movement founder Professor Lynda Gratton – are thinking about the moment is that of generational diversity. In light of this, I thought it would be interesting to share some of the ideas and findings discussed at the mid-way workshop of our Inclusion & Diversity Research Consortium and what they mean for organisations.

According to Lynda’s research, diversity agendas are currently changing in two vital ways. Focus is shifting away from gender diversity towards generational and life stage diversity. Essentially, with many Baby Boomers planning to work beyond the age of 65 and Gen Z-ers fast approaching the age where they will start to enter the workplace, organisations are facing the issue of generational diversity for the first time. Beyond this, there is also the question of life stage diversity. As people’s life spans
lengthen, life stages become more a more important differentiating factor. In fact, life stage diversity is on the brink of becoming the most important workplace diversity issue – far more so than gender or generational diversity – and yet it is something that few organisations are currently prepared to deal with. Is this because addressing this appropriately would require a profound review of the career concept?

Age as a prism

These issues are informing the research paths of many leading academics. For Professor Jacquelyn B. James*, Director of Research, Sloan Centre on Aging and Work and Research Professor, Lynch School of Education, Boston College, life stage diversity is of such importance that it will come to inform recruitment, engagement and retention processes.

According to Jacquelyn and her team, whereas in the past workers of a similar age were most likely to be at a similar life stage, today their circumstances could be very different. Their research focuses on how we think about demographics in a society where some 40 year-olds are embarking on parenthood while others are becoming grandparents. As a result, age is becoming a prism where how old or young you feel depends on your life stage and the point you have reached in your career rather than your chronological age.

It follows that in order to nurture and support talent at all life stages, business must ensure they factor life stage diversity into their processes. And to do this, they need to completely reassess the way they think about some familiar issues. Dr Hans-Joachim Wolfram*, Lecturer in Occupational Psychology and Research Methods at Kingston University is doing just this, and in the process is turning many of the diversity field’s most familiar hypotheses on their head. According to Hans-Joachim, when it comes to the work-family interplay, it is in fact job role importance rather than family life importance which increases the propensity to take up flexible working options, and it is those who place greater importance on their job role who experience greater positive spillover between their work and family life.

What these overlapping research streams demonstrate is that the field of diversity is becoming – somewhat ironically – ever more diverse. Organisations will face a steep learning curve as they come to terms with the vastly divergent needs of their employees. The ideas discussed in this post reveal is how much value academics have to offer in this field. One of the reasons we at the Hot Spots Movement are so passionate about running research consortiums is that they provide a vital opportunity for research academics and business practitioners to come together to find effective ways of tackling such issues.

Tina Schneidermann is COO of the Hot Spots Movement. To learn more about the Inclusion and Diversity or Future of Work research consortiums, visit the Hot Spots Movement website. 

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