By Graham Oxley, Project Manager – Digital Engagement
The manager of Manchester United is not someone that people would often look to when researching culture change. However, the remarkable turnaround in fortunes at the club since new manager Ole Gunnar Solskjaer joined on the 19th December 2018 is worth investigating. When you look closely, you can see the hallmarks of successful culture change that can be applied to any business, from football team to multi-national corporation as I intend to show. This is particularly exciting to me because it allows me to see a connection between my favourite hobby and my daily work in helping businesses enact effective culture transformations.
Solskjaer has not had lots of time in the job, but he has unwittingly (or not?) taken a number of the same steps that we recommend to organisations looking to transform the culture:
1. Engage your influencers – People naturally want to reduce their cognitive dissonance and this means that in teams and organisations, employees adopt the behaviours of those people who have reference power[i]. These people are your influencers, and if you can engage them in adopting the behaviours you seek, this can naturally filter through the organisation. Paul Pogba is one of the most influential men in the Manchester United squad, which is why in pursuit of a culture of attacking football, Solskjaer has focussed on encouraging his star player to play more positively and watched this rub off on the rest of the squad.
2. Focus on micro-behaviours – Micro-behaviours are defined as small, thoughtless acts that can act in dissonance with a culture. For example, speaking over a junior colleague in a meeting is a small act, but may be in counter to an organisation’s intended culture of respect and collaboration. Calling out these negative micro-behaviours can help continually reinforce the organisation’s culture in employees’ minds until it becomes unconscious. Solskjaer has identified a respect for the club as something that he wants to foster in the culture and focussed on micro-behaviours such as asking all players to wear matching Manchester United branded jackets when arriving at the games to show unity, as opposed to wearing whatever they wanted previously[ii].
3. Fostering a culture of positivity – Positivity can have a significant impact on creativity, which can be explained by neuroscience. The neocortex and limbic system, seats of rational thought and emotions, work together to produce creativity, which means to be creative, you need both to be stimulated and feel safe.[iii] A lot of culture change initiatives in organisations focus on the rational or intellectual appeal for employees, however it is important to maintain a focus on the emotional elements to ensure that employees are feeling positive and therefore unleash creativity. Solskjaer knew that creativity was a big part of the culture he wanted to embed, so has focussed heavily on positivity in his messages both externally and internally, which was a stark contrast to the previous culture described by some as ‘fear and hate’[iv].
We frequently talk to clients about the importance of each of the above when it comes to enacting successful cultural change and it is interesting to see some real-life examples coming from an unexpected source. One word of caution however; immediate change is highly unlikely in a large multi-national organisation. Changing the culture in a 25-man football squad is a much smaller task, and even Solskjaer himself has admitted that ‘we are still very much a work in progress’[v]. However, he has adopted some key principles that are the key to cultural change no matter what the size of organisation and perhaps there is a lesson there for anyone enacting their programme of transformation.
Here at HSM, we help clients leverage the power of crowd-sourcing to make evidence-based decisions around delivering effective culture change. If you want to discuss this further, or are a football fan, drop me an email on email@example.com and I am happy to have a more in-depth chat.
[i] Shu, L. Gino, F. Bazerman, M H., (2011) Ethical Discrepancy : Changing Our Attitudes to Resolve Moral Dissonance, Behavioral Business Ethics: Ideas on an Emerging Field. Taylor and Francis Publishing
[iii] Dietrich, A. (2015). How creativity happens in the brain. Springer. Chicago
We are surrounded by pro-diversity messages today – from the #MeToo campaign, to the controversial Pepsi advert featuring Kendall Jenner – diversity, and the lack of it, penetrates every aspect of society.
We find here at HSM, that workplace diversity and inclusion (D&I) is often the most pressing challenge for many HR executives, and it’s no surprise given that there are only 25 female Fortune 500 CEOs and three black Fortune 500 CEOs, and that just 16% of autistic adults in the UK are in full-time employment. Many organisations are trying to amend these inequalities not only because it has become socially unacceptable, but also because it has been evidenced that a diverse workforce can greatly benefit an organisation’s bottom line.
For example McKinsey has found that companies in the top quartile of ethnic and racial diversity were 35% more likely to financially outperform their industry competitors. This clearly has huge appeal for organisations, yet there remains a significant gap between the rhetoric and the reality of diversity efforts today. In this post I will focus on how often well-intentioned organisations are unaware of how to make the leap from the rhetoric of aspirational diversity agendas, to creating a reality of a company culture that is truly diverse and inclusive.
One way in which companies try to incorporate a pro-diversity message within their organisation’s culture and values is by including diversity or equal employer opportunity (EEO) statements, or by creating lengthy and comprehensive D&I policies. It is sometimes assumed that by creating these statements or policies, they will automatically attract a more diverse applicant pool of talent, and thus a more diverse workforce, allowing them to benefit from all of the advantages of diverse workforces. However, research has shown that EEO and diversity statements are ineffective in bringing about actual change. A recent World Economic Forum report claimed that although 97% of companies have diversity programs or statements in place, only 25% of employees from diverse groups believe that they have personally benefited from these initiatives.
So where can we go from here? Evidently employers still have a long way to go in fully addressing discrimination in organisations. Eliminating discrimination and working towards inclusivity needs to be made a regular part of the conversation in order to become a reality. For example, it could be a good starting point to ask employees what they think inclusion means, to ask them to share their experiences of feeling excluded, and to co-create with their employers the actions that would make the company more inclusive. The ideas and actions that come from these conversations can help bring your policy to life, as they truly come from the heart of your organisation and your people, those who will ultimately be responsible for implementing it.
This is something we have enabled clients to do, using our Collaboration Jams. These online, crowdsourced conversations enable thousands of employees to connect in a many-to-many conversation around the most pressing issues. Combined with expert facilitation, they make even the most sensitive topics safe to explore and provide leaders and HR teams with evidence-based solutions. Get in touch to find out more about how you can empower your employees to convert your diversity rhetoric into a reality.
Happy new year! January 2019 is in full swing and we should all be two weeks in to our new years’ resolutions (…or not!). Whilst staying fit and healthy, saving money, and travelling remain high on the list of our top resolutions, for the last 5 years, getting a new job is approximately 15% of the nations’ main focus – quite a scary statistic for HR professionals trying to hold on to great talent.
Our research suggests that there are three new years’ resolutions that organisations should consider in order to hold on to the great people that drive their performance:
- Build a Narrative around The Future of Work
Employees are anxious about the future of work and what this means for them, and they’re looking to their leaders for direction. In increasingly uncertain times, it is essential that your organisation and leaders are informed about the trends shaping the future of work and have a well-developed point of view to communicate to their teams. We’ve been working with 30 of the world’s leading companies to help them understand what a strong narrative looks like and how it can be developed. We’ve also worked with companies to engage their employees on the journey – tapping into their insights and experience to create a narrative that really resonates.
2. Upgrade your company culture
Shifting a company culture can be daunting – but not as daunting as not changing it at all. According to research by Robert Walters, 73% of professionals in the UK have left a job because of an outdated workplace culture. With every organisation having a culture, and every employee experiencing it daily, it’s something which needs to continuously transform to reflect your organisation, its people and the modern day. There are many ways to get started on this, including identifying who the real influencers are within your organisation; harnessing the power of positive sub cultures within the company; and changing people’s micro behaviours in order to bring about larger scale change. Click here to find out more about how you can shift your company culture in 2019.
3. Stay Agile
Flexible working and work-life balance are the at the forefront of workplace agility. As technology improves, so too do our means of crafting agile people strategies that give people more freedom to decide how, when and where they work. Staying agile means building adaptability, fostering speed and dynamism, and enabling fluidity, all of which will be critical to mobilising talent in a changing world of work. We’ve just completed a fascinating piece of research on the benefits and unintended consequences of agile ways of working. One key revelation was the need to ensure that agile and activity-based work environments provide enough team continuity to ensure that people do not end up feeling lonely or isolated.
To find out more about any of these topics, please contact firstname.lastname@example.org
What does it take to successfully deliver an organisational transformation? Whether it’s a culture change, a new operating model, or a shift in the approach to performance management, this is the number one question on many executives’ minds. When attempting to answer this question, people often default to the conventional wisdom of leadership buy in and role modelling. However, our experience at HSM suggests that many executives may be missing a vital ingredient – influencers.
When most people think of influencers within their organisation they think of leaders; managers, directors and their executive board who have a lot of formal hierarchical power and can sway their colleagues due to their position within the organisation. However, there is another group who are harder to identify, yet can be even more important when embedding change. These are people who can, because of their knowledge, skills and position in the company network, and not their formal hierarchical power, shape the views and behaviours of multiple colleagues. It is this ability to softly effect the behaviours of others that makes them such a valuable tool in your change initiative.
But how can you identify these influencers? By their very nature they can sit in any part of your organisation, in any function, in any region and could have been there for 20 years or just a couple of months.
One method advocated by Yoonjin Choi and Paul Ingram of Columbia College (2017) is to analyse semantic networks, which track how knowledge flows within a community. Choi and Ingram define culture as a web of connected concepts that people use to make sense of situations. For example, if a culture is collaborative, then at the centre of the web would be concepts such as “Help others”, “Good Communication” and “Altruistic”. Choi and Ingram then identified influencers through semantic network analysis asking questions such as “choose three people who are valued, and then…why is this person valued?” Using this information, they mapped out the culture, showing that some concepts were central, and some were distant. Cultural fit and therefore the strength of an influencer is then defined as the degree to which an individual has these concepts assigned to them. For example, your team members may describe their colleague Sam, as someone who regularly helps others and often takes time to explain decisions made in the team. Sam would therefore have high cultural fit to a collaborative company culture and as such would be a useful influencer in embedding this culture across the firm.
Another method is one we use frequently here at Hot Spots Movement – the power of Crowdsourcing to solve complex organisational challenges. Crowdsourcing is an inclusive problem-solving approach that gives everyone in the organisation a voice, regardless of rank or tenure. This enables organisations to identify influencers from different regions, departments and levels, irrespective of their place in the hierarchy. During our Crowdsourcing Conversations, we identify influencers firstly, by highlighting participants who had particularly high energy and enthusiasm in the conversation, demonstrated by high participation rates. Secondly, we look at the quality of comments, to find those who added significant value to the conversation. And finally, we establish which individuals had strong social capital, these are participants who received a high number of comments, likes and praise for their comments. Only participants that meet these varied criteria can be defined as influencers and therefore individuals that our clients can engage with when launching a change programme.
With many companies embarking on transformation programmes, perhaps now is the time to find out who in the organisation really has influence. Contact me at email@example.com to find out more.
By Amanda Fajak, Executive Director at Walking the Talk
20 years ago I published an article looking at the link between power, gender and the likelihood of promotion. In that research I uncovered an important finding. Women were associated with emotion and emotion was a characteristic that was not associated with strong leadership. Inversely, men were associated with assertiveness, a characteristic that was associated with strong leadership.
This finding has been reiterated many times over the years with the general consensus being that men are traditionally associated with aggression, risk taking, decisive behaviour and autonomy (what are called agentic qualities) – what have historically been viewed as valuable leadership skills – whereas women are traditionally associated with being kind, caring, humble and relational (what are called communal qualities) – historically less valued leadership skills. These stereotypes of men and women have resulted in historic streaming of men and women into different careers (very broadly in 1998 this meant men traditionally in finance and business and women in nursing and teaching).
Fast forward to 2018 and I was curious as to what has changed. When you look into our business press, there is still evidence of the male hero leader – with the likes of Elon Musk, Jeff Bezos and Mark Zukerberg being credited with single handedly changing our lives. However there are also strong women leaders and influencers making the headlines – Michelle Obama, Angela Merkl, Mary Barra (GE), Indra Nooyi (Pepsico), Carolyn McCall (ITV), Theresa May to name a few.
Interestingly, research from as recently as 10 years ago showed that despite an increasing number of women in more powerful roles, women had started to see an association between feminine and leadership characteristics, but men had not.
The latest research by Eagly – who has polled views on gender stereotyping since 1946 – delivered good and bad news. Over time, men have increasingly been seen as more agentic (aggressive, decisive, etc). Over time women have been increasingly seen as more intelligent and competent than men but the stereotype of women being more communal has also increased.
These sorts of findings are a source of frustration to many. On the surface it would appear that we haven’t made much progress in breaking down stereotypes. This is only 1 lens, if we broaden out our perspective another picture might be emerging.
Recent research conducted by Walking the Talk showed that investment professionals are less likely to invest in organisations that are aggressive, overconfident, overly hierarchical – organisations that have more agentic qualities.
Similarly, recent research by the Centre for Creative Leadership listed the following 10 characteristics to be associated with leaders: Honesty; Ability to delegate; Communication; Sense of humour; Confidence; Commitment; Positive attitude; Creativity; Ability to inspire; Intuition. These are more communal qualities.
In the same vein the latest thinking about the leaders that create psychological safety – a critical underpinning to organisation health – includes modesty; humility; openness; supportiveness; inclusive decision making; acknowledging others; emotional intelligence; and accessibility – more communal qualities.
If we look at changing perceptions about leadership it is evident that we are starting to see a significant shift in terms of what good leadership looks like. Could it be that although stereotypes about women have not changed, society has come to a point where it is starting to recognise that feminine characteristics are what it takes for strong leadership?
 Fajak, A. & Haslam, A. (1998). Gender solidarity in hierarchical organizations. British Journal of Social Psychology. 37, 73-94.
 Eagly, A.H.. Wood, W. & Diekman, A.B. (2000). Social role theory of sex differences and similarities: A current appraisal. In T. Eckes and H.M. Trautner (Eds.). The developmental social psychology of gender (pp.123-174). Mahwah, NJ: Erlbaum.
 Duehr, E. & Bono. J. (2006). Men, women, and managers: are stereotypes finally changing? Personnel Psychology, 59, 815-846.
The Danish existentialist philosopher, Soren Kierkegaard, once proclaimed that “we live forward, but we understand backward. Life can only be understood backwards, but it must be lived forward”. Such thought-provoking aphorisms are just one example of how a discipline which has its origins dating back to over 2000 years ago can still offer foresight into the future. However, despite laying claim to be the oldest discipline in the world and providing the epistemological framework for academia – the influence of philosophy in society has waned in recent times. In 2010, for example, the late Professor Hawking declared that scientists rather than philosophers “have become the bearers of the torch of discovery in our quest for knowledge”[i]. The decline in philosophy’s significance as a method of inquiry is reflected in the statistics too, with figures from the American Academy of Arts and Sciences showing the number of people obtaining philosophy degrees has fallen by 8.7% since 2012[ii].
Despite diminishing interest in the discipline, the increased importance of human skills in the age of automation and technological advancements means there is a strong argument to be made for the recrudescence of philosophy within all spheres of society, and none more so than within the corporate sphere. With this in mind, I thought it would be interesting to explore what the wisdom from some of the greatest philosophers in history can tell us about some of the main themes that are shaping the future of work.
The Stoics and remaining calm in times of accelerated change
It is widely acknowledged within the future of work community that two of the main characteristics that define modern work are volatility and uncertainty. The notion of a lifelong career is seemingly redundant; while there seems to be little consensus on the extent to which technological advancements will threaten the existence of jobs. Thus, to begin this voyage into the relationship between philosophy and the world of work, it seems appropriate to start by exploring the ideas of a group of Athenian scholars who became known as ‘The Stoics’. Widely regarded as the founding fathers of practical philosophy, central to their belief system is the idea that regardless of how unpredictable the world can be, by using our minds correctly we can always be in control of our emotions and impulses, no matter how overwhelming they might be. This mindset is commonly referred to as ‘stoic calm’.
Embracing the virtues of ‘stoicism’ in the modern corporate world unlocks tremendous benefits for organisations experiencing profound change. For instance, a ‘stoic’ individual would show greater resilience to any changes brought about by macro forces such as technological disruption, as they would in theory express a greater willingness to acquiring the skills needed to overcome the challenges such forces present. Similarly, they would be accepting of the fact that the traditional three-stage model of education, work and retirement was obsolescent. Indeed, the stoic individual is one who acknowledges that the only constant in life is change and is therefore also equipped with the emotional skills required to effectively cope with acute forms of disruption.
To this end, stoicism differs from most existing branches of philosophy in one important sense: its purpose is a practical application that can harness the cognitive skills needed for modern work, and as such, it is not a purely intellectual enterprise. Instead, it’s a tool that we can use to become better in our craft, establish more meaningful relationships with colleagues and business partners also allowing us to pragmatically navigate any fundamental disruptions in the labour market. Thus, despite being over 2,000 years old, it is a mindset that, if adopted correctly, could equip modern workers with the mental clarity and resilience required to thrive and prosper in this period of uncertain and accelerated change.
Aristotle, being virtuous and organisational ethics
Keeping with the theme of Athenian scholars, Aristotle, a man regarded as one of the most influential of all philosophers, and his concept of ‘virtuous ethics’, can help provide clarity on the ethical decisions organisations need to make in the future. In essence, Aristotle believed that the framework for being a virtuous person simply consisted of being a good person, and not being a slave to one’s lowest impulses. With recent revelations such as the ‘Cambridge Analytica’ Facebook data scandal, the moral fibre of organisations is under great scrutiny and an adoption of virtuous ethics as a framework can help provide organisations with the necessary moral guidance to make ethically sound decisions.
The concept of ‘virtuous ethics’ not only provides a strong moral framework for organisations to abide by, but it also enables people to fulfil their potential and improve their overall well-being. With recent data indicating that 58% do not trust their colleagues[iii], and 7 out of 10 people not trusting their HR department[iv]; living more virtuously offers a set of ideals that can help galvanise people while simultaneously healing fractured relationships and lead to greater cohesion within organisations.
Nietzsche the Übermensch and high-performance
At first glance, the often misanthropic and pessimistic rhetoric of another great philosopher – Nietzsche has no place in the context of optimising performance. But dig deeper into his philosophy and it becomes clear that the ‘future of high performance’ can learn a lot from his musings. Notably, the concept of the ‘Übermensch’ – translated into English as the ‘Superman’ offers a unique philosophy for how to optimise performance and unlock potential.
For Nietzsche, the idea of Übermensch was more like a vision than a theory; a vision whereby one is emboldened to find the necessary inner strength to overcome any personal insecurities and embrace fear and uncertainty, rather than run away from it. With research demonstrating that creating a space of psychological safety is pivotal for organisations looking to unleash their creative potential; following the principles of Nietzsche’s Übermensch and believing that failure is a necessary stage in the path to fulfilment, can help lay the foundations for people to experiment without fear and come back stronger if they fail.
Perhaps in these increasingly uncertain times when disruptive technology raises profound questions about the skills humans will need to prosper in the future, revisiting the most ancient of disciplines can, in a somewhat paradoxical sense, offer a strong foundation for the cultivation of the uniquely human skills needed to effectively navigate accelerated periods of change. Indeed, to quote Steve Jobs – “technology alone is not enough, it’s technology married with liberal arts, married with humanities that yield the results that make our hearts sing.”
If you would like to discuss further how teaching philosophy can prepare you for the future of work, then please contact Marvin at firstname.lastname@example.org.